Unlock Your Cultural Heritage Tourism Potential

HISTORY……. is never made in one place.

CULTURE……. is the result of generations of wisdom sharing

HERITAGE……. is our legacy we leave for others build upon

These are the key elements needed to build and establish a robust, responsible and sustainable Cultural Heritage Tourism economy. They can be found in all Peoples and Places!

In recent years, Cultural Heritage Tourism (CHT) has been recognised as one of the world’s fastest growing market sectors. Growth that’s been driven by unprecedented affordable air access taking travellers on journeys to an ever expanding world. And by knowledge and information now readily available at the touch of a button.

The onset of the COVID-19 Pandemic, however, put an unexpected and immediate end to these opportunities, as travel has been effectively grounded. But…. these new restrictions have given people more time to explore online as to the true meaning of travel, and what experiences they will seek once the restrictions are lifted.

Current research clearly indicates that traveller intentions and motivations have and will continue to change. 

‘TRUST’ will become a critical aspect of the ‘Traveller’ decision marketing process, with more focus on authenticity, immersive and aspirational experiences. Although people may seek to travel less, they will want to experience more.

Therefore, now is the time to plan and execute strategies that seek to welcome visitors more responsibly. With social distancing and new visitor limitations in place, dispersal provides new opportunity to showcase the uniqueness of your destination. History is never made in once place. Neither is opportunity.

With more than 400 years combined experience, WTACH knows a thing or two about all this. Maybe now is a good time to get in touch.

Turn ‘Opportunity’ into ‘Reality’