: for membership of The World Tourism Association for Culture & Heritage Incorporated and the use of

Membership Requirements

Membership of The World Tourism Association for Culture & Heritage Incorporated (WTACH) requires approved members to actively support the Codes of Conduct and Ethical Standards as developed by WTACH for WTACH Membership. These Codes of Conduct and Ethical Standards can be found below and are featured on www.WTACH.Org



Internationally, the tourism economic sector is dominated by small to medium enterprises (SMEs) that provide goods, services and experiences to a visiting tourist clientele. Generally, these are supported by visitor centres, signage, museums, cultural centers and/or other forms of exhibits generally operated and funded through dedicated government departments or private/philanthropic entities. 

Cultural Heritage Tourism (CHT)

Cultural Heritage Tourism (CHT) refers to tourism activities that contribute to the ongoing wellbeing of communities by supporting sustainable practices that protect the livelihoods, values, socio-cultural traditions, natural environment and cultural heritage resources of our world’s unique people and societies.

CHT involves partnerships designed to deliver economic and social benefits to tourism businesses and cultural communities. It also offers support for those tourism and related enterprises that aim to secure the ongoing welfare, safety and collective wellbeing of communities involved in tourism. 

CHT Principles

·      Respect local culture, traditions and values. 

·      Involve and empower communities to ensure that ownership and transparent management are maintained.

·      Protect heritage resources and traditions with appropriate and agreed income flows provided to the community as a means of improving socio-economic standards and wellbeing. 

·      Have minimal impacts on the community.

·      Establish partnerships with relevant stakeholders. 

·      Gain recognised standing with relevant authorities.

·      Improve social wellbeing and maintain of human dignity.

·      Include a fair and transparent benefit-sharing mechanism. 

·      Enhance linkages to local and regional economies. 

·      Contribute to natural resource conservation. 

·      Improve the quality of visitor experiences by strengthening meaningful host and guest interactions. 

·      Work towards financial self-sufficiency to improve socio-economic conditions while protecting traditional cultural values, rituals and practices.

The WTACH Ethical standards

Cultural Heritage Tourism (CHT) is becoming increasingly popular, with ‘authentic’ experiences the primary focus of expanding international markets and visitor arrivals. However, it is clear that increasing demand can also have a negative impact on cultural communities unless clear guidelines, regulations and policies are established to manage any potentially harmful actions or activities. The WTACH key ‘Standards of Ethical Conduct’ have been developed to empower cultural communities to manage tourism growth and achieve community aspirations relating to wellbeing including economic, social and environmental development. 

The WTACH Standard of Ethics must be observed and adopted by all WTACH/CHT members. They should also be applied to all CHT initiatives as a performance benchmark.  

WTACH/CHT Ethical Standards Scope

The WTACH/CHT Ethical Standards provides umbrella performance indicators for the coordinated management of tourism and related products offered by all CHT stakeholder businesses, organizations, institutions and communities. Specific product standards adopted by WTACH members and relevant to CHT initiatives form an integral part of the ethical standards designed to improve cultural awareness, while ensuring the ongoing sustainability of cultural practices, traditions and environments.

The intent of the Ethical Standards is to provide direction to communities on the quality of service needed for tourists to experience a consistent level of authenticity, interpretation and quality of service around the world, and that appropriate cultural safeguards are in place to ensure the sustainability of the host community. 

WTACH reserves the right to refuse and/or terminate membership of any organization or business proved to be operating outside the Ethical Standards.


Ethical Standards are Codes of Conduct for WTACH Members covering Cultural Heritage Tourism (CHT). They include but are not limited to:

Travel & Tourism Service Providers, Institutions & Faculties, Government Agencies & Representatives, Cultural Exhibits, Museums & Galleries, Retailers and Non-Government Organisations 

Key principles are:

Commitment to on-going learning and effective communication

§ Actively seek to increase our knowledge of the local culture, heritage and environment, including history, cultural traditions, geography, flora & fauna and cultural/heritage sites, and sustainable tourism principles. 

§ Actively seek to increase our knowledge of and expertise in the area/s of CHT visitor service in which we are involved.  

§ Actively seek to increase our knowledge of: (1) group/visitor management techniques, (2) communication techniques (cultural awareness/communication and verbal and non-verbal communication).

§ Ensure that current and relevant cultural information and interpretation is provided during our interactions with visitors.  

Commitment to natural and cultural heritage protection

§ Respect and contribute to the promotion and preservation/conservation of local cultural and natural environments.

§  Ensure visitors observe WTACH (CHT) Ethical Standards at all times when interacting with cultural communities and/or individuals and the cultural/natural environment in the interests of avoiding negative impacts.

§  Actively encourage and facilitate cultural understanding to create opportunities for tourists to positively contribute to local activities alongside host community members.

§ Demonstrate best practice waste management by collecting and removing any litter and applying ‘avoid, reduce, reuse, recycle’ principles when visiting local communities and/or participating in cultural experiences.

§ Respect cultural laws and principals during all interactions.

§ Ensure all relevant rules, regulations and laws regarding environmental and wildlife protections and/or codes of conduct are followed and adhered to

Commitment to Ethical Practices

§ Be friendly, courteous and honest when dealing with both cultural communities and visitors.

§ Respect the right of all other CHT members by sharing equally in opportunities for their involvement in income-generating activities.

Commitment to on-going learning and effective communication

§ Actively seek to increase our knowledge (both collectively and individually) of, and expertise in, the area/s of CHT visitor service with which we are involved.

§ Actively seek to increase our CHT knowledge of: (1) Individual/group visitor management techniques, (2) Communication techniques (including cultural awareness/communication and verbal and non-verbal communication) (3) Local customs, traditions and principles of cultural communities.

§ Actively seek to increase our knowledge of the local culture and environment including: history, cultural traditions, cultural heritage, secret/sacred sites and practices, geography, flora and fauna and recognized sustainable tourism activities, practices and principles.

§ Ensure that accurate and relevant cultural and environmental information and interpretation is included where required during interactions with visitors.

Commitment to Ethical Principals

§ Be friendly, courteous and honest when dealing with the local cultural communities and visitors. 

§ Demonstrate respect at all times when dealing with local cultural communities and/or individuals.

§ Demonstrate pride in representing your organization as a role model for other WTACH community members. 

§ Respect the right of all other CHT members and share equally in opportunities for their involvement in income-generating activities.

§ Respect the hierarchy and power structures of the host community.

§ Ensure that income is equitably distributed among community members where possible.

Commitment to Visitor Care and Safety

§ Adhere to all WTACH CHT policies and codes of conduct regarding the safety and security of local people and visitors. 

§ Carry relevant identification at all times when interacting with cultural communities and/or visitors. 

§ Ensure reliable communications facilities are in place for use in emergency situations. 

WTACH/CHT - Guide Code of Conduct

Conform to the WTACH/CHT Members’ Code of Conduct by: 

§ Committing to ongoing learning and improving communication skills, particularly in the area of interpretive guiding.

§ Adopting ethical and visitor friendly practices by taking pride in representation of your community or the community of which you are a guest.

§ Contributing to the protection and preservation of your community’s, or your host community’s, natural and cultural assets and traditions by providing cultural and natural environment. awareness, interpretation and educational activities for both visitors and the host community. 

§ Following all CHT-approved policies and codes of conduct regarding visitor safety and security. 

§ Providing a quality service and conforming to any standards developed by WTACH/CHT for the purposes of improving the quality of guiding services. 

Commitment to ensuring the quality of tours and visitor activities

Guide code of conduct and visitor briefing

§  We will ensure tours/activities with which we are associated are authentic, enjoyable, educational, participatory, organised, relevant and thematic.

§  We will inform visitors of the tour/activity itinerary, level of difficulty and possible hazards and safety precautions of the activity.

§  We will inform visitors of regulations or rules that apply to their conduct on the tour. 

§  We will ensure tours/activities with which we are associated respect and contribute to the promotion and preservation/conservation of local culture and the environment. 

§  To minimize negative impacts, we will make necessary efforts to ensure that visitors, at all times, observe CHT-approved guidelines for interacting with the cultural community and/or individuals and natural environment respecting all cultural traditions, principles and beliefs  

§  We will ensure tours/activities with which we are associated: 

-   Include relevant cultural information in the interpretation of the community and itssurroundings.

-   Provide cultural and natural environment awareness-raising, interpretation and education for visitors and the host community.

-   Actively facilitate cross-cultural understanding and opportunities for tourists to contribute to local activities alongside host community members where appropriate and/or encouraged.

-   Demonstrate practical waste management including the application of ‘avoid, reduce, reuse, recycle’ principles.

§ We will conclude all tour/activity with an expression of gratitude, honour and respect for the host community.


 Accessing WTACH.Org

The World Tourism Association for Culture & Heritage Incorporated – Registration INC1801058 of 32 Searl Street, Petersham, Sydney NSW2049, Australia (WTACH) provides the content on this website ( in support of its mission to promote sustainable and ethical practices as related to Cultural heritage Tourism (CHT) 

Whenever you use you automatically agree to these Terms. You are also agreeing to our: Privacy Policy and Cookie Policy as they related to If you do not agree to these Terms, you must not use or use any of the Content contained on the website. 

You agree to indemnify, defend and hold WTACH, its affiliates, agents, suppliers and licensors harmless from all claims, causes of action, allegations, costs, expenses, fees (including reasonable attorneys’ fees), judgments, liabilities, losses, and damages arising from or relating to any breach of these Terms or your use of

The content and design of which may at any one time consists of text, images, audio, video, animation, photographs, diagrams and any other related designs such as artwork, graphs, tables, maps, databases, online applications and/or software programmes (“Content”), is copyright of WTACH and its licensors. 

Any use of WTACH Content, other than described within these Terms and Condition (Our Content) is strictly prohibited without written permission from WTACH. Nothing on the shall be construed as granting any license to use any WTACH Content, or any other contributors research or artistic work as displayed on without prior written consent. 

Some Content may be in the public domain and some Content is protected by third party rights, such as copyright, trademark, rights of publicity, (IP) privacy, and contractual restrictions. 

WTACH provides no guarantee or assurance that information about the third party rights status of the Content is provided on or that the information is correct in each circumstance. 

It remains your responsibility to determine what permission(s) you require in order to use or promote the Content in line with these Terms and, if necessary, to obtain such rights and permission.  You may not use or reproduce or allow anyone to use or reproduce any trademarks owned by WTACH including the logo or other trade names appearing on for any reason without written prior permission of WTACH or the featured third party. 

Use of is strictly for personal (WTACH Member), non-commercial use only, unless you have prior written permission. You may retrieve Content on your electronic devices including PC, Laptop and Mobile devices, print one copy and/or download extracts of available page(s) from the for your personal non-commercial use.  Content may be shared on your personal website, blog or social media page, provided: you include sufficient acknowledgment of the title and author and of the work. 

WTACH requires that the acknowledgment be in the following form “[Title of Work] [Date of Publication] © World Tourism Association for Culture & Heritage. All rights reserved.”; 

Under no circumstances are you permitted to:

·      Remove any copyright, trademark, or other notices that are placed in or near the Content you use; 

·      Use the Content to promote, advertise, or sell your own products or services or for any other commercial or unauthorised purpose

By agreeing to these Terms and Conditions you automatically comply with any terms or restrictions that may be applicable to the all content as featured on

For Academic and/or Professional Consultancy research you may quote, describe or include a copy of the Content in a research paper or other academic /professional work, provided you: 

·      Include sufficient acknowledgment of the title and author of the work;  

·      Do not remove any copyright, trademark, or other notices that are placed in or near the Content you use 

By agreeing to these Terms and Conditions you automatically comply with any terms or restrictions that may be applicable to the Content. 

Where a web link is provided on for the download by invitation of a digital publication such as Portable Document Format (PDF) file, Images or Diagrams etc. then the permitted use of that Content shall be defined by the copyright law of Australia and any licence statement appearing on or associated with that download. If you print off, copy or download any part of our site in breach of these Terms, your membership of WTACH and therefore, the right to use will cease immediately. In such instances you must, return or destroy ALL copies of the materials you have made immediately upon notification. Note: Proof of material destruction will be required in all cases.

WTACH reserves the right to change these Terms from time to time without notice; changes shall be effective upon posting. It is the users responsibility to check regularly for any updates. Note: Failure of WTACH to enforce any of these Terms shall not constitute a waiver of such Terms. 

Periodically WTACH may update and/or makes changes to website Content or how the Content is served without notice. 

WTACH cannot guarantee uninterrupted access to including any interactive features.  WTACH may suspend, withdraw or discontinue serving all or any part of the In such circumstances WTACH shall not be liable to you if for any reason the is unavailable or withdrawn at any time and/or for any period. All users are responsible for making necessary arrangements to have access to the Content is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. All

Content is provided without representations, warranties or guarantees of any kind, either expressed or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular use, and/or non-infringement. WTACH shall not be responsible or liable for any damage that may occur due to your use of or the downloading of any Content from may include information and materials uploaded by other users of the Website, including to bulletin boards, event information, reports, media releases, blogs etc.  This information and these materials have not been verified or approved by WTACH. Therefore, the views expressed by other users on our Website may not represent the views or values of WTACH. 

Whenever making use of a features that permit you to upload content to you must comply with the requirements as outlined in Legal Requirements below. 

In doing so you warrant that any such contribution does comply with those standards, and you will be liable to us and indemnify us for any breach of that warranty. This means you will be responsible for any loss or damage we suffer as a result of your breach of warranty. Any content you upload to our Website will be considered non-confidential and non-proprietary. You retain all of your ownership rights in your content, but you are required to grant us a royalty-free, worldwide, perpetual licence to use, store and copy that content and to distribute and make it available to third parties. We also have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to our Website constitutes a violation of their intellectual property rights, or of their right to privacy. We have the right to remove any posting you make on our Website if, in our opinion, your post does not comply with the content standards set out in the Acceptable use section below.  

Our responsibility for loss or damage suffered by you WTACH, or our licensors, will not be liable for indirect, special, incidental, and/or consequential damages (including, without limitation, damages for loss of business profits, business interruption, loss of business information or other pecuniary loss) that may arise directly or indirectly from the use of (or failure to use) or reliance on or the Content, even if WTACH has been advised of the possibility that such damages may arise. WTACH does not guarantee the accuracy of Content or that is free from viruses or other contaminating or destructive properties. may contain links to other third party sites for information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them. WTACH has no control over the contents of those sites or resources. 

Rules about linking to is an important feature that facilitates searching and making connections among websites. If you link to, you must do so in a way that is fair and legal and does not damage our reputation or take advantage the WTACH Business interests or associated brands. You must establish a link using the WTACH logo on your website and you agree to present the link in a manner that does not give the impression that WTACH endorses, whether expressly or implicitly, any products, services or opinions provided on your website and that the link contain a clearly written notice that the user is leaving your website and accessing another. We reserve the right to withdraw linking permission without notice. 

Legal Requirements & Website Usage

You may only use ONLY for lawful purposes. You may not use in any manner that may:

·      Breach any applicable local, national or international law or regulation;  

·      Be unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect

·      Knowingly transmit any data, send or upload any material that contains ANY malicious software including but not limited to:

Viruses, Trojan horses, Worms, Spyware, Adware or any other harmful programs or similar computer code intended to damage, detrimentally interfere with, surreptitiously intercept or expropriate any system, data or personal information or adversely affect the operation of any computer software or hardware. 

You also agree not to: 

·      Reproduce, duplicate, copy or re-sell any part of unless you have written permission to so. 

·      Access without written authority, interfere with, damage or disrupt any part of the, any equipment or network on which are stored, any software used in the provision of or any equipment or network or software owned or used by any third party in the provision of the

These Terms are governed by the law of Australia, and are subject to the non-exclusive jurisdiction of the courts of Australia. 

Contact Please contact us on email if you have any questions in relation to these Terms.    


WTACH Events Terms and Conditions

Registration for WTACH Events

General terms WTACH events are reserved exclusively for WTACH Members and invited guests. Invitations and registration for WTACH events cannot be transferred. 

The final date for the acceptance of your registration for WTACH events will be notified via email 

Registrations received after this date will not be accepted unless approved by the WTACH Board. 

Where there is limited capacity for WTACH events registrations received after the capacity limit has been reached may be refused without prior notice. 

Any registration may be revoked by WTACH for due cause, and its decision will be final in this matter. 

Registration Process & Payment

Upon submission of your registration, you will be sent a message confirming receipt of your registration for this event to the address indicated on your registration. 

Your registration will only be complete when you receive this confirmation and when all appropriate registration and/or other fees have been received. 

Any changes to, or cancellation of WTACH events including changes to the published programme, venue information or other subsequent amendments will be published on

Registered delegates will be informed by email in case of event cancellation or any subsequent changes to the event. WTACH accepts no liability for expenses incurred by delegates in the case of event changes or cancellation. 

It is the delegate’s responsibility to acquaint themselves and comply with the prevailing regulations at the time of the WTACH event imposed by the event host nation and any transit destinations in respect of any limitations to travel, as exampled by travel documentation, health, customs and currency regulations. 

By registering for a WTACH event, you are providing your consent (and that of your Assistant, if an address has been provided) that we may email you with information relevant to your participation. 

In addition, you acknowledge and accept that your name, job title and organisation will be visible in official listings of delegates. You might appear in photographs and video footage taken by WTACH and attending media during the event. Some of this content might be published and used in communications and reports in relation to WTTC activities. If you participate verbally in any spoken interviews or debates, you agree to share any intellectual property contained therein under a Creative Commons licence by attribution.

We may in turn invite you to other WTACH events and programmes that may be of interest to you. The use of your email contact and other relevant personal information will therefore, be kept on file with your prior consent and approval.