The World Tourism Association for Culture and Heritage (WTACH) was formed to establish clear goals, objectives and strategies for the protection of cultural heritage through responsible and sustainable tourism practices.
Working in collaboration with public, private and specialist academic sector organisations, WTACH determines best practice ethical principles and standards in line with the most robust global research available.
A community of like-minded organisations and individuals, WTACH seeks to ensure that the unique attributes, history and cultural values of the world’s communities are celebrated and preserved for generations to come.
Managing this global impact to ensure that the richness of our ancestry will flourish for many generations to come is our priority.
We wanted to create a symbol that represents humanity. An image that characterised unity and togetherness. Although it may look like an ethnic design, the logo is in fact the molecular structure of a human DNA molecule.
The colours used are also symbolic as they represent the first known pigments ever used by mankind. Earth pigments born out of rock and soil and used in the earliest known rock paintings. The high level of iron and limonite creating ochres that produced rich umber, sienna and yellows that were the pallet of humanity’s first artists.