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With over 20 years experience developing business relationships in the global travel and tourism industry, Ged has held senior management positions at many prominent travel organisations such as; Thomas Cook, Travel Weekly, MyTravel, TUI and Kuoni. He more recently sat on the senior management board at Routes Events for 10 years, during which time he pioneered and promoted the role of tourism authorities in the air service development process as well as managing the host city selection processes for all events. 

Ged is currently the founder and CEO of Low Season Traveller; the world's first organisation completely dedicated to the promotion of travel during the off seasons in each destination as a way to alleviate the growing problem of over-tourism. 

A passionate advocate of the advantages of tourism, Ged is dedicated to ensuring that there is a sustainable tourism offering for future generations which protects and nurtures destinations and their cultures. As such, he is frequently called upon to present at several travel industry events throughout the year and regularly writes articles and publications on the industry.